Energizer Energi To Go (for iPod): Introduction

Last week, a guy named Jamie from an online marketing group that specializes in word-of-mouth marketing contacted me through my blog wondering if I was interested in testing out a product. They were looking for Canadians to try out a new portable iPod charger by Energizer. I don't really know what for -- since the product is already being sold...it's not exactly a prototype. After thinking it through, and seeing that I'm also a marketing student, I thought, "Why the hell not?! Sign me up!". Along with the mini-survey I had to do, I also got called by Jamie at an ungodly hour -- alright fine, it was 10AM, but it was a Friday and I was still sleeping. I got questioned a bit more while half-asleep. I can not recollect memories from that phone call -- long story short, I qualified to be a tester.

Yesterday I got up for school and noticed one of those "deliver attempt #1 notifications" from DHL attached to my door when I left my house. "Oh damn, did I sleep through another doorbell again?" I'm sure our neighborhood's Jehovah's Witnesses aren't very happy with me already. The notice said they'll try again the next business day to reach me. So knowing my package would arrive today, I took my iPod out of it's dock (to stop the charging so that I can test out my coming iPod charger) last night before bed. During my eight hours of bedtime, my iPod was playing Vampire Weekend on repeat. I woke up and it was still playing. When I got up to wait for Mr. Delivery Man (I got up at 8AM -- terrified I would miss him and have to wait until Tuesday for the delivery since Monday is a holiday) I set my iPod's backlight to "always on" just to drain that little bit of battery that's leftover.

"Please dispose paper after reading" Haha. I got Mr. Delivery Man to try and do my garbage...he ended up throwing everything on the ground...including my Nemo magnet that I attached to my magnetic door. No offense to you Paul Eviston.

Mr. Delivery Man came by at 9:30AM yesterday and at 11:30AM today, he was still a no-show. I left him a note with instructions on where to leave the package for when he does come (I was heading out for dim sum). I came back home and was left with a huge-ass box carrying items that a small shopping bag could've managed. Inside the package was:

• 2 Energi to Go iPod Charger units
• 1 Package of 2 AA Energizer Lithium batteries
• 1 Portable Speaker set
• 10 $3.00 off coupons to distribute
• 1 Energizer Bunny

One Energizer bunny? Wtf? Whatever, I already have plans to give the bunny away to a family friend's kid. I didn't know I was going to get that awesome portable speaker though. I remembered back in high school, there was this one friend (Tim Ngai!) who ALWAYS played music on his cell phone's speaker. We'd be going on a school trip, and on the long bus ride up (while everyone was sleeping), he'd blast some cheesy Hong Kong pop song...well, now I can be just like him!

My duty as a tester is to help spread the word of this product and to give honest feedback to Energizer. Guerilla marketing at its best. I'm also to write about the product on my blog, tell my friends and family about it and do a few more upcoming surveys. Sounds easy enough. This is the introduction to the review. A more detailed review of this product should be coming out after I've tested it, and perhaps used it at school.